OUR THEORY OF CHANGE
For a world where every tradition finds its place in modernity
Where tradition fuels tomorrow’s sustainability
In a world where globalization homogenizes cultures and industrial practices threaten ecosystems, Anima stands as a bridge between the past and the future, between ancestral traditions and contemporary challenges.
The wisdom of the ancients :
an invaluable resource
Traditional Knowledge (TK), accumulated and refined over centuries by communities deeply connected to their environment, represents a treasure trove of invaluable insights. These practices, often undervalued or forgotten, are in fact subtle and sustainable responses to today’s environmental and social challenges.
Across the globe, from indigenous peoples to local artisans, from shamans to ancestral farmers, each holds a piece of this wisdom. Anima is committed to preserving, revitalizing, and integrating this knowledge into the modern economic fabric—not as a mere cultural curiosity, but as a living, indispensable force for a sustainable future.
Cultural Insetting :
the 4th pilar of sustainability
Unlike traditional insetting practices, which primarily focus on reducing carbon emissions or environmental offsetting, Anima's cultural insetting goes further. It involves rethinking value chains, not only to minimize ecological footprints but also to maximize cultural footprints.
By working closely with local communities, we identify, map, and protect traditional knowledge and practices through our MyRites platform, which functions like a SACEM for ancestral knowledge. This system of deposit and redistribution of rights ensures that the benefits of utilizing this knowledge are fairly returned to its rightful owners.
Businesses that choose to partner with Anima are not only making an ethical choice, they are making a strategic one. By integrating traditional knowledge into their products, they gain unparalleled authenticity, strong market differentiation in a globalized world, and genuine social responsibility. Our projects are certified by the Anima Compliant label, guaranteeing adherence to the highest cultural and environmental standards.
Commercial success and environmental sustainability should not be mutually exclusive concepts. In reality, they can and must enrich each other. Anima’s approach, based on the application of UNESCO’s 22 indicators, offers a concrete method to embed these values into daily business practices.
An ethical and sustainable model
for our century
Beyond integrating traditional knowledge, Anima offers conferences to re-enculturate businesses, immersive workshops to train teams, and insetting sessions for executive committees (comex). Each intervention is an invitation to rethink current practices, rediscover cultural wealth, and reorient strategies towards genuine, shared sustainability.
Scoping, Re-enculturing, preserving, sharing
A call to action:
reshape narrative
Modern businesses can no longer measure success by financial metrics alone. They must also measure their social, environmental, and cultural impact. By working with Anima, businesses not only enhance their brand image; they become stewards of cultural preservation, catalysts for positive change, and pioneers of an economic model that respects human diversity.
We invite you to join this movement. Together, let’s redefine the role of business in modern society. Let’s reconcile ancient knowledge with contemporary technologies, and build a future where prosperity goes hand in hand with diversity and respect
OUR VISION
Show the world the true value of culture is a powerful and tangible asset for everyone
We serve as a crucial intermediary between two world.
OUR MISSION
Our mission is to integrate traditional knowledge (TK) and cultural expressions (TCE) in a unique way into corporate strategies, operations and products.
Anima seeks to trandorm value chains by embedding local cultural practices, ensuring measurable impact, on sustainable developement.
We also ensure fair compensation to communities and protecting their customary rights through innovative platform myRites.
4 PILLAR OF VALUES
RESPECT
Anima is committed to respecting and preserving the ancestral knowledge and practies of local communities, integrating them ethically and sustainabiy into corporate strategies.
EQUITY
We value the equitable redistribution of the benefits generated by the use of traditional knowledge and cultural expressions, ensuring the originating communities are fairly recognized and compensated.
INNOVATION
We place innovation at the core of its approach, developing tools and methodologies lie myRites while ensuring that these innovations are Nagoya compliant.
SUSTAINABILITY
The company adheres to a development model that is socially, ecologically, and culturally sustainable, integrating measurable indicators to assess the real impact of its actions.